Read a pestel pestle analysis of vodafone telecom business and how these forces affect its business in the international market. Strategic analysis of the vodafone group uk essays. A swot analysis can be completed by an individual within the organization. Political issues are very relevant in the airline industry which has been and still is under political influence. Jun 28, 2012 vodafone has noticed augmentation in smartphone usage with 27% of customers in europe using these devices today, compared to 19% last year, vodafone annual report, p. The role of mobile in driving efficiency and sustainability in the food and agriculture value chain context findings recommendations appendices authors and contributors vodafone vodafone group plc is one of the worlds largest mobile communications companies by revenue. Vodafone company is not exceptional from the intense competition that the industry is subjected to not only in the u. Here are a few points explained for your convenience, so that you can.
Strategic management vodafone report will provide the external and internal analysis of vodafone telecommunication organization of uk by using the pest, swot and porters five force analysis. Pest analysis of telecommunication industry 4581 words. Khader abdullatif elyssar jaroudi khaled abdalla yasir mustafa shady samra tbs 921 internal analysis porters five forces analysis legal. Vodafone is one of the most popular cellular service provider across the world 2. Its goal is establish a voice and data services over cellular communication networks. Introduction vodafone is a telecom company formed in 1982. Read a pestelpestle analysis of vodafone telecom business and how these forces affect its business in the international market. Pest analysis is a strategic tool used to analyse external factors affecting the business and stands for political, economical, social and. Euromonitor international is the leading provider of strategic market research reports. Strengths and weaknesses are considered to be internal factors affecting the company, whereas threats and opportunities are external factors. Pest analysis is a strategic tool used to analyse external factors affecting the business and stands for political, economical social and technological factors lancaster et al, 2002. Unit 4 strategic management assignment vodafone locus. Highly dominant with strong network capabilities i.
The global scale and coverage of our network is bringing access to. Vodafone has made it an important focus area in its business strategy so as to avoid any chances of violation and noncompliance. Pest analysis political factors vodafone is generally subject to regulations governing the operation of its business activities. It sales its products globally in more than 190 countries. Finally i will conclude on this and give recommendations to vodafones future. Vodafone introduced one net, a hosted fixed and mobile voice service for smes.
Highly capable telecom player bringing expertise from across the world to india. Telstra corporation limited as a large and a complex business need to focus on the external environments. The swot analysis tool is employed to assess the internal and external factors and their impacts on the vodafone groups micro and macro environment. The paper will feature a comprehensive market audit using such tools as internal environment analysis, swot analysis, pestle analysis as well as external. May 01, 2019 vodafone is a multinational company and there are several factors in the international market that affect its sales and profitability. Vodafone value chain value chain strategic management. The mission statement of vodafone is the vodafone mission is to be the communications leader in and increasingly connected world enriching customers lives, helping individuals, businesses and communities are more. Swot analysis is a technological tool through which strengths and weaknesses, as well as opportunities and threats of the business can be identified kotler et al, 2008. Vodafone is a leading multinational telecommunication player with a strong presence in several leading markets of the world. Pest analysis is a strategic tool used to analyse external factors affecting the business and stands for political, economical, social and technological factors lancaster et al, 2002. Purchase the vodafone group plc in consumer electronics company profile as part of our consumer electronics market research for november 20.
The vodafone pug is known across the globe to follow vodafone users everywhere. A study by vodafone 2015 on consumer acceptance of. Current market legislation generates competition use of phone while driving drawing up different phone contracts. Pest analysis is a powerful and widely used tool for understanding strategic risk. The pestle analysis highlights the different extrinsic scenarios which impact the business of the brand.
Nestle is a multinational company with sales around the world. Tax changes, new laws, trade barriers, demographic change and government policy changes are all examples of macro change. Pest analysis of vodafone essays term paper warehouse. In mexican markets telecom licence are very tightly controlled and very expansive. The vodafone zoozoos was a brilliant and endearing campaign. The selected organization for current scenario is vodafone one of the worlds largest telecommunication sector organization. Swot analysis aims to identify the main external and internal factors that are essential to the survival of the company.
It usually relates to events, trends, issues, natural. How has vodafone been performing financially in the recent years. Apr 12, 2020 vodafone swot analysis vodafone strengths below are the strengths in the swot analysis of vodafone. Take home the best vodafone case study solutions from us. T analysis 8 internal factor evaluation matrix 9 external factor evaluation matrix 10 comments 11 competition. Jun 22, 2014 vodafone introduced one net, a hosted fixed and mobile voice service for smes. For example an industry may be highly profitable with a strong growth trajectory but it wont be any good for vodafone group plc if it is situated in unstable political environment. Pestle analysis of vodafone analyses the brand on its business tactics. Vodafone pestle analysis pestel analysis of vodafone mba. The company has factories in 85 countries as well as a global sales and distribution network. As of 2020, vodacom is one of the leading brands in the telecom service providers sector. The company provides landline, mobile telephony, digital tv services etc 4.
Vodafone group market analysis the writepass journal. The pest analysis is the most common approach for considering the external business environment. Pestle analysis analysis of political, economic, social, technological, legal, and. Pest analysis is a strategic tool used to analyse external factors affecting the business and stands for political, economical social and.
Pestel and competitive analysis of vodafone uk essays. Get breaking news and analysis on vodafone group plc vod stock, price quote and chart, trading and investing tools. The profound idea of cellular boom began when racal electronics plc. The main political factors affecting vodafone include eu roaming regulation that aims to decrease charges for mobile phone usages abroad by. Issue 3 sept 2004 page 1 pest analysis a pest analysis examines the political, economic, social and technological environments that affect industries and companies. Vodafone promote vodafone live, vodafone mobile connect usb modem, vodafone freedom packs etc. Define the purpose of pestle analysis and spell out some of the main constituents of each factor. Jan, 2018 here is the swot analysis of vodafone which is a brand known for its deep telecom roots across multiple countries and nations. Nov 28, 2016 vodafone egypt strategic management analysis 1. Pest analysis of vodafone pdf pest analysis of vodafone pdf all i can find is people saying to install it in the game folder in the steam directory. Strategic analysis of vodafone group plc the writepass journal. Vodafone is leading telecommunication services provider in uk and second largest mobile phone organization in world. Vodafone pestle analysis examines the various external factors like political, economic, social, technological pest which impacts its. In essence pestle analysis is commonly referred to as situational analysis and it considers political, economic, social, technological and legal factors before investing in the target market.
Vodafone uk, registered in newbury berkshire vodafone uk is a british born. Such as industry specific laws and regulations covering telecommunications services and general competition antitrust laws applicable to all activities. It is often helpful to complete a pest analysis prior to a swot analysis, although it may be more useful to complete a pest analysis as part of, or after, a swot analysis. Apr 21, 2019 nestle is a multinational company with sales around the world. Vodafone group is a british multinational telecommunications company headquartered in london. Business environment analysis is a regular business feature. The role of mobile in driving efficiency and sustainability in the food and agriculture value chain context findings recommendations appendices accenture accenture is a global management consulting, technology services and outsourcing company. The report undertakes a swot analysis to examine the main strengths and weaknesses. As of 2014, vodafone is one of the largest telecommunications companies in the. Case study on vodafone tbs 921 by shady abusamra on prezi. Learn more about how these forces affect vodafone through this pestel analysis. Political factors play a significant role in determining the factors that can impact vodafone group plcs long term profitability in a certain country or market. One of the key strengths of vodafone is that it has a robust brand image, which has been developed over time and has a highly extensive market reach browning, 2011.
Business business environment vodafone essay example. Brief history 4 vision and mission statements 5 mission statement evaluation 6 company. Strong network capabilities across the length and breadth of the country. Finally i will conclude on this and give recommendations to vodafones future strategies. Vodafone also provide good voice quality so the customer can prefer new product and handset also. Pest analysis stands for political, economic, social, and technological analysis and describes a framework of macroenvironmental factors used in the environmental scanning component of strategic management but the word pest is no more than a. Vodafones strategic audit external environmental analysis. Pestel analysis of the macroenvironment there are many factors in the macroenvironment that will effect the decisions of the managers of any organisation.
Pestel analysis provides great detail about operating challenges vodafone group plc will face in prevalent macro environment other than competitive forces. Business analysis of mobile network operators industry. Pestle analysis vodafone company in essence pestle analysis is commonly referred to as situational analysis and it considers political, economic, social, technological and legal factors before investing in the target market. The pest analysis is a tool to evaluate external factors. Vodafone also produce 3g broadband and internet service in the current market and diversifying to the customer to buy a product. Here are a few points explained for your convenience, so that you can develop an idea about how dedicatedly we work in order to. Apart from that i also conduct an internal and external analysis which will include a swot analysis, pestle analysis and porters 5 forces model. Swot analysis is a tool used for strate gic planning and strategic management in organiz ations. Vodafone group plc is a major british multinational telecom company which is headquartered in london, u. Stay one step ahead with our accurate vodafone case study pestle analysis. Vodafone swot analysis vodafone strengths below are the strengths in the swot analysis of vodafone. Vodafone group plc in consumer electronics market research. Vodafone brand started in 1982 with the establishment of.
Vodafone group plc swot analysis weighted swot matrix. Ebook or pdf edited book email encyclopedia article govt. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals. In case, a company such as the vodafone, the swot analysis will be in a position to help it groups the factors into two. Headquartered in uk, vodafone has a large base of fixed broadband and mobile customers in several nations. Analysis identifying your strengths, weaknesses, opportunities, and threats a swot analysis is a term used to describe a tool that is effective in identifying your strengths and weaknesses, and for examining the opportunities and threats you face. A recent liberalization act came under the form of the euus open skies agreement, signed in 2007and which entered into effect on march. Sep 07, 2012 a swot analysis has been carried out for the vodafone, which has highlighted a number of strengths and weaknesses of the organization. Pestle analysis political, economic, social, technological, legal and environmental analysis is used to evaluate the many factors in the macro environment that will affect the decisions of managers in any organisation. For the same purpose pest and swot analysis has been done so that the information about external as well as internal environment could be gained. The company has brought several iconic brands to the market including maggi, nescafe and kitkat. Vodafone has good network coverage and they provide all over the world.
815 1269 529 180 1192 1088 121 41 93 445 893 63 1232 1346 1104 954 147 714 164 760 490 1101 1226 7 221 344 1480 211 1049 892 944